16 inspiring pitch deck examples + templates

Imagine that you’ve just designed an innovative, user-friendly app that solves your users’ problems. But if you want to take it to the next level, you need financial backing from investors and partners. So, how do you convince them to put their money behind you? Enter the pitch deck.

A pitch deck is often the first real look someone gets at your idea. Whether you’re seeking investment, pitching a client, or getting internal buy-in, how you tell the story matters as much as the idea itself.

Read on to learn:

• What a pitch deck should include
• Pitch deck examples and templates
• Tips for creating standout pitch decks

What should a pitch deck include?

A strong pitch deck covers the essentials without overloading the room. Here’s what to include:

• Your company’s mission and vision statement
• Problem statement
• Product or service overview and key features
• Business model
• Market overview and growth
• Traction and financial projections
• Overview of your team
• Funding request
• Call to action

34 pitch deck examples for any situation

Here are 34 pitch deck examples, templates, and insights from successful businesses.

Example 1: Bright startup pitch deck

The startup pitch deck template is a solid starting point for sharing your big idea with investors. Start your presentation with a compelling problem slide to immediately capture attention. Clearly state the problem, supported by data points that illustrate the pain points your product aims to solve.

Use the quotes slide to feature customer testimonials or press mentions to add credibility.

Company spotlight: Airbnb is a classic example of how to start strong by addressing key pain points. By focusing on three major challenges travelers face, Airbnb quickly engages investors, guides them through the solution, and reinforces the pitch with press mentions and positive user experiences to drive home the platform’s continued growth. This helps convince investors to back Airbnb’s goal of 80,000 transactions within a year.

Example 2: Pre-seed pitch deck

If you have an early-stage product, or minimum viable product (MVP), and you’re ready to seek pre-seed funding, this pre-seed pitch template gives you the structure to make the case. The market opportunity slide is essential. It demonstrates your product’s growth potential and convinces investors that you’re entering a lucrative market. Include data on your target market size, current value, and projected growth, as well as the competitive landscape, to show how your company stands out.

Company spotlight: Before they even had a working product, Figma’s founders, Dylan Field and Evan Wallace, used their pitch deck to raise $3.8 million in pre-seed funding. They emphasize what makes Figma unique and focus on three core principles for online creative tools: access, building community, and education. These pillars helped Figma differentiate itself and become one of the first collaborative design tools on the market.

Example 3: Agency pitch deck

Unlike pitch decks designed to secure funding, an agency pitch deck template focuses on attracting new clients by showcasing your unique services and demonstrating why you’re the ideal partner. This template first highlights your team, which establishes credibility and the talent behind your services.

Use the process slide to walk potential partners through your agency’s workflow, illustrating how your approach can improve theirs. Reinforce your point by including case studies and past projects to showcase successes from past clients.

Example 4: Sales pitch deck

A sales pitch deck template helps you attract potential clients by showcasing how your product or services can address their specific needs. The challenges slide is an essential component of this pitch deck, as it highlights the issues your prospective client is facing and sets the stage for your product as the solution.

Start by identifying the company’s pain points. Then, position your product as the solution with features that directly address these challenges. Finally, use customer stories, quotes, and case studies to prove your success and claims.

Company spotlight: Millions of SMBs rely on Microsoft 365 solutions, and the company continues to earn new customers through its well-crafted sales deck. Microsoft proves it delivers on its promise of “worrying less, working easier, and working together” by sharing data and quotes from real customers. These insights show how clients use Microsoft’s tools to boost productivity, revenue, and security.

Example 5: Minimalist light mode pitch deck

A minimalist light-mode pitch deck uses a clean, single-message-per-slide layout to get to the point fast. Prospective investors will appreciate that you’re considerate of their time and are ready to get to the point.

Minimalist decks work well for high-competition initial outreach campaigns where you don’t have much time to impress your audience. If you're presenting live, these minima, simple slide decks keep investors focused on you rather than the slides—a plus for confident speakers.

Example 6: Minimalist dark mode pitch deck

If you want to reduce eye strain for your audience, a minimalist dark-mode pitch deck might be the right choice. The darker colors keep the audience’s focus on high-contrast text while creating a sleek, luxurious aesthetic. Consider them when presenting in an equally dark room.

Tech companies love these backgrounds because they emulate a “terminal-like” look, similar to Command Prompt on Windows. Luxury brands are also fans of this design, as the dark background evokes a feeling of sophistication.

Example 7: Modern sales pitch deck

Treat modern sales pitch decks like dynamic tools that guide prospects with customer stories and data visualizations, showing exactly what your product does for people. You can also take the “leave behind” approach, sending decks through trackable links to help prospects convince internal stakeholders after an in-person or Zoom meeting. This helps your design do some of the heavy lifting, giving you time to focus on spreading the message to others.

Example 8: Product roadmap pitch deck

Product roadmap pitch decks turn teammates and customers into believers by clearly explaining how your product fixes pain points. It lays out what features you plan to build when, connects features to benefits, and highlights key metrics that prove why your idea is worth it.

These decks are also a great opportunity to collect feedback by asking your audience questions. These can either be in a binary-choice format or more of an open forum if your product still needs some refining. With these insights, you can use that feedback to refine your product.

Example 9: Vibrant digital agency pitch deck

This vibrant digital agency pitch deck uses bright colors and bold fonts to showcase your team’s work. These decks help convert prospects into customers by showcasing your team’s work and results.

Pitch decks for digital agencies should feature at least one compelling project. These are your team’s strongest proof points—examples that show how your agency delivered for a real client.

Example 10: Sepia-toned brand pitch deck

Sepia, an old photography style known for its warm shades of brown, evokes nostalgia and comfort, making it a natural fit for brands that lean on heritage, craftsmanship, or luxury. This sepia-toned brand pitch deck works well for fashion designers, artisanal businesses, or any company whose vintage aesthetic is part of its value proposition.

Keep the audience in mind: the warmth of the design sets a tone, but your slides still need to connect that story to real results.

Example 11: Dark creative pitch deck

Dark creative pitch decks build on the dark minimalist pitch deck from earlier. While dark mode pitches appeal to tech companies, creative dark mode pitches appeal to disruptors. In other words, these work well as sales pitch decks for technology startups and fashion companies that believe their approach is the future.

Many companies use a combination of light and dark colors to keep the presentation dynamic. Figma Slides lets you switch between different template styles and colors with a few simple clicks. By switching to light mode, you can highlight key metrics pages that demonstrate your value to prospects.

Example 12: Blue business proposal pitch deck

Blue is widely used in the corporate and healthcare sectors because it makes people feel safe, which explains why there are blue call boxes around college campuses. That’s why this blue business proposal pitch deck works for high-stakes pitches.

This calming color can also work when analyzing data. For example, you can connect data showing a client’s projected year-over-year (YoY) growth in blue to make the numbers feel less daunting. As long as they connect with the story you tell, the right color might just turn prospects into customers.

Company spotlight: Coinbase is a cryptocurrency platform founded in 2012 that has raised over $200 million, leading to a $85.8 billion valuation. It started with an incredibly simple slide deck using mostly blue highlights. This highlights how simplicity and color choice relate to trustworthiness, especially at a time when crypto was just emerging.

Example 13: Modern geometric pitch deck

Modern, geometric pitch decks keep investors visually engaged through bold patterns and clean data visualization. The style can be bright and quirky or bold and minimalist, depending on your client's preferences.

Geometric patterns can also help with data visualization, such as building bar or line graphs into part of the design so they feel integrated instead of cluttered and out of place. Marketing agencies can benefit from this as long as the shapes align with their brand personality.

Example 14: Marketing plan pitch deck

Like business proposals, marketing plan pitch decks demonstrate how marketing agencies plan to help a company grow through clearly identified problems and solutions. This is a second-stage presentation after your sales pitch has worked, so you’ll need to get into the details covering what you do, how you'll do it, and how it maps to the prospect's goals.

When citing case studies from your work, connect them to a business problem. Otherwise, find a similar business (ideally a non-competitor) you’ve worked with that matches their size and structure. That way, the growth metrics you’ve achieved for them will seem more credible when planning future growth for their company.

Example 15: Basic design process pitch deck

A basic design process pitch deck explains how a design or marketing agency’s process works, listing core team members, service offerings, and metrics to establish expertise and results. These decks can be very specific and built for one company or more general and left behind in a few prospects’ inboxes.

Another way they’re basic is through design. Simple design practices also tend to outperform complex, eye-catching ones when your audience is a decision-maker. While it’s important to show off your design team’s skills, going overboard can bury the message with too much color and visual noise, leaving prospects confused.

Company spotlight: In 2005, YouTube raised $3.5 million in seed funding with a slide deck with almost no design. This approach clearly explains the problem and solution, taking a focused approach without overwhelming its target audience.

Example 16: Modern gradient pitch deck

A modern gradient pitch deck works like modern dark mode pitch decks by appealing to tech industry disruptors. The gradient helps sales decks stand out without getting too overwhelming. They can also help during demo days, when multiple startups pitch to investors to help them spot a great product.

Be careful where you use gradient decks, as they may not look as great when printed on standard office paper. In addition, cybersecurity and legal companies prefer white and blue, as those colors exude trust and security.

Example 17: Complementary colors startup pitch deck

Complementary colors are opposite on the color wheel (like orange and blue) and create natural contrast that can mirror a problem-solution narrative. A complementary colors startup pitch deck helps issue-driven companies, such as environmental organizations, secure funding for current initiatives.

You can also think about how the different pairings work across industries and how they make you feel. For instance, green is often associated with the healthtech industry and contrasts with pink. You can connect the opposite color to your competitor to highlight the contrast between your two brands.

Example 18: Friendly sales pitch deck

This friendly sales pitch deck uses rounded typography, soft color palettes, and plenty of white space. This helps make you appear more approachable and makes your pitch feel less like a hard sell, which is great when pitching to a skeptic of your product.

The friendly approach to deck creation is ideal for tech industry professionals selling to those who aren’t as tech-savvy. The design makes your product feel like something they’ll actually use, especially if you can explain it in a clear, simple way.

Example 19: Modern elevator pitch deck

You should read an elevator pitch in under two minutes, so a modern elevator pitch deck needs to be five slides and immediately clear. These decks are ideal for demo days and first touch emails, where you don’t have a lot of time to get an investor’s attention.

Online templates for elevator pitches often include numerous slides, giving you options. Think about what your target audience prioritizes when selecting what slides to include. For instance, you may ask whether it’s more important to include customer stories or features, and whether case studies are redundant.

Example 20: Technology pitch deck

A technology pitch deck walks investors through what your tech company offers target customers. These decks reference metrics and data from case studies to support your points while translating technical jargon into language your target audience can understand.

Technology decks are best used after the “idea phase,” when you have a working product. As a result, you might use them when pursuing Series A funding, as those investors will want to see a detailed roadmap to assess your business’s long-term viability.

Example 21: Bold red business pitch deck

A bold red business pitch deck encourages prospects to act, conveying a sense of urgency and authority. This deck is best suited for entering a competitive market with established players, known as a “Red Ocean.” If you believe your product is faster and better than the competition, red might be your color.

Red signals that you’re a challenger brand, making it ideal if you want a quick, memorable Series A pitch. But this color scheme won’t work unless you have big numbers to back it up, so be ready with strong metrics showing your earnings and how you deliver.

Example 22: Sleek blue business pitch deck

A sleek, blue business pitch deck signals expertise and credibility from the first slide. This deck works best when pitching your product in high-stakes environments, like B2B enterprise sales or the fintech industry.

A blue, grey, and white color scheme conveys immediate authority, making it a solid choice for consulting services. These decks should also focus on structure and professional typography, with clean layouts and standard pitch formats, so your target audience knows what to expect.

Example 23: Funding proposal deck

The funding proposal deck template was crafted by experts who secured over $100 million in funding. Consider using this deck if you’re seeking early-stage funding before bringing a product to market or looking to scale your business.

In this pitch deck template, the competition and market slides are key to showcasing your market positioning and relevance. If seeking additional funding to grow your business, use the traction slide to demonstrate your company’s growth. Include metrics like annual recurring revenue (ARR) and assets under management (AUM) to show investors your ability to sustain growth and stay competitive.

Company spotlight: Uber’s pitch deck helped them raise over $200,000 in pre-seed funding. The deck outlines the growing limousine and taxi market and even predicts the rise of smartphones—a key insight in 2008 when this pitch was made.

Example 24: Fintech pitch deck

This sleek fintech pitch deck template is designed to engage potential investors and secure buy-in for your finance app or software. With so many fintech products on the market, you need to prove your product’s value by highlighting your competitive advantage and demonstrating its financial viability.

Start with the problem, and solutions slide to capture investor interest and clearly present your company’s unique value proposition.

Next, outline your business model: Do you offer users a monthly plan? Do you have tiered subscription plans available with premium features? This helps investors understand your revenue streams and your plan to accelerate financial success.

Company spotlight: Personal finance app Mint received $4.7 million in its first round of funding after effectively communicating its potential back in 2007. Mint’s original pitch deck positions itself as a superior solution compared to direct competitors, emphasizing its easy-to-use user interface and the value it offers users.

Example 25: Product pitch deck

Use a product pitch deck template to raise funds or attract potential partners. The key to success? Letting your product take center stage. If you’ve made it to the pitch phase, you should have a solid grasp of your product’s market position, the problem it solves, and why it’s the solution your target audience is looking for.

Focus on showcasing how the product works, its unique features, and how it compares to competitors. Instead of static images, use Figma Slides to embed interactive prototypes directly into your deck. This gives your audience a feel for how the product actually works, right inside the deck.

Example 26: Investor pitch deck

When pitching to investors, focus on crafting a narrative that resonates with your audience. While data, numbers, and case studies are important, your emotional connection with investors can be the deciding factor. Try creating an empathy map to better understand your audience’s pain points, attitudes, and behaviors, so you can tailor your pitch to their needs.

An investor pitch deck template is a powerful tool for customizing your presentation to your audience. Start with the summary slide to do the talking with a compelling story, then use the team slide to highlight stories from team members, current investors, or stakeholders to build credibility.

Company spotlight: In 2014, Snapchat secured $50 million in investor funding by positioning itself as a new form of advertising. Snapchat’s pitch deck uses various screenshots to visually demonstrate how the app works and even provides detailed instructions on how businesses can create accounts and use its core features for marketing.

Example 27: Mobile app pitch deck

This sleek, modern mobile app pitch deck template is the perfect outline for showcasing your app’s potential and securing funding. The template features pre-built slides that let you drag and drop app designs, making it simple to showcase your app in action. Embedding interactive designs and prototypes into your slides also helps investors better understand your app’s unique features, immersing them in a realistic experience.

While it’s essential to highlight your app's features throughout the presentation, make sure to end on a powerful note. This means including a clear call to action and a memorable closing statement.

Company spotlight: In 2021, bill-splitting app Splitwise secured $20 million in funding with its simple 14-page pitch deck. Splitwise highlights each of its unique features with screenshots demonstrating how users can easily split and organize expenses within the app. It also includes reviews and ratings to highlight its success, making a compelling case for additional investment to fuel further growth.

Example 28: Tech startup pitch deck

This tech startup pitch template is fully customizable with your choice of color palette, fonts, and icons to enhance your presentation. A demo slide is essential for this type of pitch, as it gives investors a firsthand look at your product.

Company spotlight: Dropbox’s pitch deck is the perfect example of how a simple presentation with minimal text can still make a powerful impact. After clearly defining the problem of messy file sharing, Dropbox positions itself as the ideal solution in just four concise bullet points. The deck also includes a demo slide showcasing how its product works, capturing investor interest and securing over $600 million in funding to date.

Example 29: Freelance pitch deck

If you’re a freelancer looking for clients or projects, a freelance pitch deck helps you showcase your work and make the case for hiring you. Start your presentation by highlighting your skills and experience, and include links to your portfolio and client roster to establish credibility.

Include your pricing structure and payment terms. This gives potential clients a clear understanding of what to expect.

Example 30: Financial pitch deck

This financial pitch deck template uses interactive elements, such as scrolling and buttons, to create a more engaging experience for your audience.

Whether you’re developing a personal finance app or introducing a new credit card solution, your pitch deck should highlight your product’s key features and business model. Start by presenting the problems your product solves, then highlight its features and show how it will address those issues. A well-articulated business model also helps demonstrate your product’s financial benefits.

Company spotlight: Payment processing software company Square created its pitch deck to secure $200 million in funding. Square leads with its value propositions on the first slide and then uses the market slide to show the rapidly growing mobile payment sector. It clearly outlines the challenges with traditional card readers and positions itself as a superior payment solution for businesses.

Example 31: Sustainability pitch deck

If your business focuses on sustainability, the sustainability pitch deck template lets you showcase your product’s environmental impact to attract investors and secure funding. Does your product lower carbon emissions or use renewable energy sources? Or maybe your materials are ethically sourced and support fair trade practices.

Use the problem slide to outline the environmental issues your product addresses, then present your product as the solution that tackles those challenges.

Company spotlight: Sustainable shoe brand Allbirds raised over $200 million in capital through five rounds of funding. Allbirds’ first pitch deck highlights its design philosophy and product innovation by focusing on the unique, naturally derived materials it uses. The deck also uses data visualizations to highlight its ESG credentials and projected outcomes, reinforcing its commitment to sustainability.

Example 32: Artificial intelligence (AI) pitch deck

The AI pitch deck template from the Figma community features a sleek, modern design with over 20 customizable slides. One of the biggest benefits of AI-related products is their ability to simplify workflows and improve efficiency, as over half (56%) of companies are integrating AI into existing products. Quantify your product’s benefits by including a slide on its use cases—offering real-world examples of how you can apply it across various industries.

Be sure to have one slide dedicated to your AI approach, clearly explaining the techniques and data you use to train your product. While technical jargon can be daunting, Figma’s Slides AI tool can help simplify your language, making complex concepts easier for your audience to understand.

Company spotlight: Verbit is an AI-based transcription service that has raised $550 million in funding. Verbit’s pitch deck effectively communicates its technical advantages through data, showing how its solution dramatically increases speed and accuracy. The deck also successfully explains how the product leverages AI and machine learning to deliver high-quality results.

Example 33: IT pitch deck

The IT pitch deck template from the Figma community works well for IT companies looking to pitch services to businesses or secure capital from investors. Beyond showcasing your services, highlight your unique selling points.

Company spotlight: Intercom’s first pitch deck is a simple eight-page presentation that clearly outlines what sets it apart and demonstrates how it solves the problem of limited customer relationship management tools. The deck ends with a clear call to action, helping the company land $600,000 in funding.

Example 34: Minimal pitch deck

Sometimes, less is more. This minimal pitch deck template is highly customizable, giving you a flexible starting point” for pitching your product or service to potential partners. From the problem and solution slide to the market and business model slides, this pitch deck example includes different icons, text, data visualizations, and subtle pops of color that will help you impress investors, no matter what you’re pitching. All you have to do is fill in the text and perfect your pitch.

Five tips for creating standout pitch decks

Here are five essential tips for creating an engaging pitch deck to wow your audience.

• Embed prototypes. Investors and potential partners want to see your product in action before committing. With Figma Slides, you can embed interactive prototypes directly into your pitch deck, letting your audience experience your product firsthand.
• Focus on storytelling. Storytelling with a problem, solution, and benefit arc keeps investors focused on what matters. Use features like smart animation or dissolve effects to keep your narrative smooth and engaging.
• Leverage data. Include key metrics like financial projections and customer success stories. Data visualizations can make insights clearer and easier to scan.
• Include talking points. Stay on track with Figma Slides’ presenter notes. You can preview your key talking points and see the next slide before it appears.
• Keep it concise. Most investors spend just two to five minutes reviewing a pitch. Instead of overloading your deck with information, keep it clear and focused. Use Figma AI to shorten and refine your copy directly on slides.

Pitch deck FAQs

How much does a pitch deck cost?

Pitch decks cost anywhere from free to to $50,000. “Free” pitch decks cost nothing but time and access to a tool like Google Slides, while more expensive decks are from specialized agencies with a team of graphic designers and marketing specialists.

What’s the ideal pitch deck length?

A pitch deck should be around 10-20 slides and vary depending on what you’re trying to accomplish and your target audience. Guy Kawasaki, Canva's chief evangelist, suggests the 10-20-30 rule: 10 slides, 20 minutes, and 30-point font.

What’s the 5 5 5 rule in pitching?

A general best practice is to reduce cognitive load by limiting text to 5 words per line, 5 lines per slide, and no more than 5 consecutive text-heavy slides. It helps improve retention by making pitches feel more scannable, clearer, and easier to understand.

What slides should every pitch deck include?

Include the cover slide, potential competitors, financial data, the funding ask, and the 5 Ps of pitching. The 5 Ps include the problem, pain (the problem's impact), promise (the solution), proof (evidence that it works), and presentation.

How do I securely share my pitch deck?

You can keep pitch decks secure through file-sharing platforms that use expiring links and password-protected folders. Examples include Google Drive, OneDrive, and DocSend.

Can I create a pitch deck with AI?

Yes, several AI tools can automate or assist with creating pitch decks. For instance, Figma Slides AI helps you create and edit text in your slides to make them more professional or casual.

What are demo days?

A demo day is a single day when numerous startup founders pitch their businesses or technologies to an audience of venture capitalists, angel investors, or partners to secure funding. In some cases, it’s a “graduation” from accelerator programs designed to help early-stage startups earn money in exchange for equity in their business.

Design your next pitch deck with Figma

These inspiring pitch deck examples are packed with insights to help you create a presentation that wows your audience and secures the support you need. Ready to create a pitch deck that wins over prospects and gets buy-in from partners? Figma can help. Here’s how.

• Use Figma’s prototyping tool to build interactive designs that let your audience experience your product firsthand during your pitch.
• Find inspiration by exploring a range of presentation and pitch deck templates created by the Figma Community, then pick one that best fits your needs.
• Use FigJam’s online whiteboard to brainstorm, plan, and align with your team so you’re fully prepared to impress investors with your pitch.