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Branding

27 results

Three new features to help build brand momentum with Figma Buzz
October 23, 2025
By Jasmine Stoy
With marketing templates that are now connected to your design system, plugins that pull in your favorite apps, and video trimming in Figma Buzz, we’re giving designers and marketers new tools to create branded assets that speak volumes.
Inside Figma
Figma Buzz
Product updates
News
Marketing
Branding
The branding for Intercom’s AI summit looks like an alien superbloom
September 19, 2025
By Jenny Xie
For the customer service and AI event Pioneer, Intercom’s designers used Figma to create a visual language of surreal flowers and shape-shifting pollen.
Maker Stories
Branding
Marketing
Case study
Design systems
Motion
Collaboration
Design
The anatomy of a summer campaign: How Instacart staged a sick ’90s throwback
September 9, 2025
By Jenny Xie
Fish-eye lens, oversize tees, and a free concert with Third Eye Blind—here’s how Instacart’s creative studio and marketing teams pulled off a nostalgic summer campaign featuring our favorite snacks from 1999.
Maker Stories
Marketing
Branding
Design
Case study
Culture
Why is corpcore suddenly such a thing?
September 4, 2025
By Darius Rafieyan
From vintage Apple tees fetching hundreds on Grailed to Supreme-level lines at tech conferences, it seems like software swag has upped its swag factor. Here’s why wearing your app on your sleeve has gone from cringeworthy to cool.
Insights
Culture
Branding
8 tips for designers building branded templates in Figma Buzz
August 12, 2025
By Mallory Dean
To create self-serve templates that bend—but don’t break—brand designers need to consider work through a marketing lens. Here’s how to set up editing guardrails and design layouts that flex and scale.
Working Well
Figma Buzz
Tips & inspiration
Branding
Marketing
Design
In good company: How retailers use Figma to elevate e-commerce
July 11, 2025
By Diana Budds
Brands like Nuuly, Ruggable, and GitHub are designing multidimensional experiences that build customer trust, serve employee needs, and uphold core values.
Maker Stories
Design
Design systems
UI/UX
Branding
How we shaped the visual identity for Config 2025
July 3, 2025
By Matt Alagiah
From giant inflatable glyphs to welcoming soundscapes, Figma’s Brand Studio designed an immersive conference that celebrated the spirit of makership at every turn.
Inside Figma
Branding
Design
Motion
Config
Behind the scenes
Events
In good company: How agencies are transforming client collaboration
June 24, 2025
By Diana Budds
To take creativity to new heights, agencies and freelancers are breaking down traditional boundaries and using tools like Figma to partner with their clients every step of the way.
Maker Stories
Design
Branding
Collaboration
Design systems
UI/UX
Express yourself with Figma Draw
May 7, 2025
By Lauren Budorick, Joel Miller, Tim Van Damme, Rogie King
Figma Draw pairs faster, simpler vector editing with powerful tools for visual expression—so designers of all stripes can bring their vision to life without breaking focus.
Inside Figma
Product updates
News
Design
Branding
Config
Figma Draw
Figma Buzz is where design and marketing teams co-create
May 7, 2025
By Aosheng Ran, Natasha Tenggoro, Kaitie Chambers
With Figma Buzz, brand designers and marketers have a shared space to build beautiful, on-brand assets at scale.
Inside Figma
Product updates
News
Marketing
Design
Branding
Collaboration
Config
Figma Buzz
Config 2025: Pushing design further
May 7, 2025
By Dylan Field
Dylan Field runs down everything we launched at Config 2025 and explains why pushing design further matters more now than ever.
Inside Figma
Config
AI
Design
Prototyping
Branding
How Headspace built an AI companion that fosters trust and transparency
May 5, 2025
By Matt Alagiah
Creating an AI-powered feature for mental health poses myriad challenges—especially around keeping users safe and supported. Here, the product and brand teams talk through how they built Ebb with care and sensitivity.
Maker Stories
AI
Design
Branding
Case study
Config