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Marketing

14 results

Three new features to help build brand momentum with Figma Buzz
October 23, 2025
By Jasmine Stoy
With marketing templates that are now connected to your design system, plugins that pull in your favorite apps, and video trimming in Figma Buzz, we’re giving designers and marketers new tools to create branded assets that speak volumes.
Inside Figma
Figma Buzz
Product updates
News
Marketing
Branding
The branding for Intercom’s AI summit looks like an alien superbloom
September 19, 2025
By Jenny Xie
For the customer service and AI event Pioneer, Intercom’s designers used Figma to create a visual language of surreal flowers and shape-shifting pollen.
Maker Stories
Branding
Marketing
Case study
Design systems
Motion
Collaboration
Design
The anatomy of a summer campaign: How Instacart staged a sick ’90s throwback
September 9, 2025
By Jenny Xie
Fish-eye lens, oversize tees, and a free concert with Third Eye Blind—here’s how Instacart’s creative studio and marketing teams pulled off a nostalgic summer campaign featuring our favorite snacks from 1999.
Maker Stories
Marketing
Branding
Design
Case study
Culture
8 tips for designers building branded templates in Figma Buzz
August 12, 2025
By Mallory Dean
To create self-serve templates that bend—but don’t break—brand designers need to consider work through a marketing lens. Here’s how to set up editing guardrails and design layouts that flex and scale.
Working Well
Figma Buzz
Tips & inspiration
Branding
Marketing
Design
Figma Buzz is where design and marketing teams co-create
May 7, 2025
By Aosheng Ran, Natasha Tenggoro, Kaitie Chambers
With Figma Buzz, brand designers and marketers have a shared space to build beautiful, on-brand assets at scale.
Inside Figma
Product updates
News
Marketing
Design
Branding
Collaboration
Config
Figma Buzz
Updating our web system for a new era
November 13, 2024
By Becca Ramos
Want to see how we used Figma’s latest features to audit and refresh our web system? Here’s a behind-the-scenes look at how we streamlined our components, improved our workflows, and built for the future.
Inside Figma
Design systems
Branding
Behind the scenes
Collaboration
Design
Marketing
Figma on Figma: Evolving our visual language
September 16, 2024
By Carly Ayres
Figma’s visual identity has gotten a bold refresh. From playful primitives to a vibrant new palette, we’re unveiling our latest brand evolution—one that speaks to all product builders.
Inside Figma
Branding
Design systems
Motion
Behind the scenes
Collaboration
Design
Marketing
The anatomy of a Super Bowl ad
February 13, 2024
By Jenny Xie
How learning app Duolingo’s cheeky five-second spot beat the odds in a crowded field.
Maker Stories
Behind the scenes
Branding
Brainstorming
Case study
Collaboration
Design
Engineering
Marketing
Productivity
UI/UX
Config 2024: Designing a better conference
November 14, 2023
By Azra Daniels
Mark your calendars! We’re heading back to San Francisco for Config 2024–bigger and better than ever.
Inside Figma
Config
Events
Marketing
The anatomy of launching a Figma open beta
July 24, 2023
By Emily Brody
A go-to-market strategy doesn’t just end on launch day. For this installment of Anatomy Lessons, an ongoing series where we go deep on how to make products and get work done, we’re putting our very own Dev Mode under the scalpel to dissect what’s at play in the critical two-week period after launch.
Inside Figma
Product management
Strategy
Marketing
Engineering
Introducing Shortcut, Figma’s new blog
June 20, 2023
By Amber Bravo
Every product has a story. Often, that story unfolds in Figma. Shortcut’s mission is to tell stories about people, and the priorities, plans, and pivots they discover along the path of bringing new ideas to life.
Inside Figma
Thought leadership
Behind the scenes
Writing
Culture
Typography
Marketing
News
On pitching and presenting
September 16, 2020
By Beez Africa
Student Fellow Abigail Africa shares her tips for making and delivering a great pitch: understanding your audience, presenting with confidence, and why storytelling is key.
Working Well
Marketing
Tips & inspiration