Issue no.11: Made with love

AI may be changing how we work, but it’s definitely not changing the importance of making good work.
Share Issue no.11: Made with love
Hero illustration by Kia Tasbihgou
With new AI products and capabilities coming out every week, designers and builders are getting savvier about how to build with craft and quality standards in mind. More than ever, they’re using AI not just for automation, but artistry—and not just for function, but feeling.

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Make it happen
With Figma Make, our new prompt-to-code tool, you can use natural language or any static design to create an interactive prototype. There’s no limit to what you can make, or when you can use it in your process. Here are some of our favorite tips for making the most of Figma Make—prompts and all.
Connect to context
Without context, agentic coding tools can only get you so far. As more people get serious about applying AI to their real work, getting that context matters more than ever. The Figma MCP server brings design context directly from Figma files into AI coding tools, giving LLMs access to variables, components, and styles to better capture design intent.
Efficiency kills love
…or at least according to the viral slide from Smith & Diction’s talk on the Wild West of collaborative brand design. We double clicked on this idea—plus other resonant messages from Config 2025, like AI’s evolution from tool to teammate and how to reach “minimum viable play.”
Show you care
Picking a therapist is tough. Picking an AI mental health companion is even trickier. Knowing this, Headspace put trust and safety first when shaping Ebb. From naming the character to setting conversational guidelines, here’s how they kept the AI visible while making sure users felt supported.
It takes practice
What does it take to master your craft? Practice, our third annual print publication for Config, offers some answers. Browse the digital version here What does it take to master craft? Patience, precision, and a willingness to push boundaries.Practice, a book on design and craft by Figma
Rabbit hole

1. Everyone’s chattering about what MCP means for the agentic web The sudden boom in MCP has kicked excitement about the agentic web into high gear. Is this the missing link we’ve needed between AI and all our other tools?Double click: What does MCP mean for agentic AI?
2. What does it take to find the perfect verb for a UX design? According to UX Writer Henry Freedland, a lot of revs—and a strong grasp of metaphor In UX design, a single misplaced verb can lead users astray, frustrating their expectations and creating confusion. That’s why UX Writer Henry Freedland chose his words very carefully when he was brought in to help polish a new prototyping feature.
Version control: How a UX writer weighs one word against another
3. Sometimes, loving your craft means attempting the impossible. Here’s how Polaroid was rescued from the brink of extinction and keeps the creative spirit alive Once on the brink of extinction, the company behind the beloved instant camera is reaching a new generation of users with a new approach to design, development, and branding.
How Polaroid is building its next era of innovation













