The New PM Playbook

Turn product ideas into action with Figma

In this session, we walked through how to use Figma across the full product workflow—from ideation to build. We showed how PMs could ideate in FigJam, prototype directly in Make, align cross-functional partners, and hand off cleaner, better-validated concepts to design and engineering.

What you’ll learn:

• How to go from early ideas to interactive, on-brand prototypes to quickly test direction
• How to use Figma Make to visualize flows, test assumptions, and move faster with your team
• How to hand off prototypes that provide design and engineering with clear, testable context
• Best practices for structuring Make projects for speed, clarity, and smoother collaboration