Become a social butterfly with our social media planner template

The first step to a successful social media plan is an easy-to-navigate calendar. Step one is already complete when you start with a social media content planner template from FigJam, step one is already complete—you’ll have a comprehensive layout at your fingertips.

Once your calendar is ready, it’s time to think about your overall social media strategy. When developing your approach, it’s worth thinking about:

Content pillars – The idea behind “content pillars” is to create overarching categories for your posts, ensuring everything you share brings value and furthers your overall goals. For example, you might decide on three pillars: educational, community-building, and promotional. Every piece of content should then fall into one of these three content buckets.

Post frequency – How often do you want to post? Striking a balance can be challenging; you want to share enough that your audience sees you on the regular but not so much that they experience fatigue. Look at what your competitors are doing as a starting point.

Now, all that’s left is to create exciting, engaging content and publish it on schedule. To begin, download FigJam’s free social media planner example and welcome new followers into the fold.

There are three main concepts to consider when planning posts:

Content distribution – Where, when, and how often will you share content? Will you rely on organic reach alone? Or will you pay to promote your posts to a wider audience?

Brand focus – How do you want users to perceive you? What is your brand’s voice? A brand guidelines template can help you answer these questions.

User experience – What kind of content will resonate with your fans or customers? How should their journey unfold when they stumble upon your page? What’s the intent behind the search that leads them to you?

Ideally, your social media content calendar planner should include the following details for each post:

- The chosen social platform

- The scheduled date for the post

- The caption (including any relevant hashtags)

- A link to the content or brand asset you’ll be posting

- Notes about the post (engagement goals, which “pillar” it falls under, etc.)

The more detail you add to your social media post planner template, the easier it is to stay on track—and the more likely you are to become an online sensation.