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India’s growth story, fuelled by design

India is stepping into the future with design at its core. Businesses across the country are embracing user-focused design to create products and services that don’t just look great—they work smarter, too.

  • Businesses are making long-term investments in design.
  • Faster collaboration is setting companies up for success.

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Driving growth with design

The impact of design on business growth in India is undeniable. But what’s behind this momentum?

57 percent57 percent

Designing for the future

57% of Indian companies are boosting their digital design investment and setting the stage for long-term success.

44 percent44 percent

Collaborating smarter

44% of Indian businesses are using cloud-based design tools, enabling faster, more efficient teamwork.

51 percent51 percent

India leading APAC

51% of Indian companies report excellent results in the past year, making India the standout performer in APAC’s design-driven growth.

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Video

Razorpay: Boosting fintech collaboration with design

Imagine what your team could achieve with seamless design-to-development collaboration. Razorpay, one of India’s largest fintech platforms, uses Figma to improve productivity and scale their design systems, all while delivering a seamless user experience.

Swiggy webinar video frame - click to playSwiggy webinar video frame - click to play
Swiggy Webinar

Swiggy: Scaling design and collaboration with Figma

Swiggy, a household name in India, has transformed the way its teams work together using Figma. By integrating Figma’s Dev Mode and custom plugins, Swiggy has made design-to-development collaboration smoother, boosting efficiency and delivering a seamless app experience.

FAQ: What have we learned?

Indian companies are making serious moves in the digital space. 57% of businesses have ramped up their investment in digital design over the last five years, making design a key player in shaping their growth strategies.

Over the past year, 51% of Indian businesses have reported excellent growth, much of it tied to their focus on design. Cloud-based design tools like Figma are helping them get products launched faster and create more efficient workflows, giving them a competitive edge.

Absolutely! 44% of Indian businesses are already using cloud-based design and collaboration tools. These tools are helping teams work smarter, speeding up project timelines and fostering real-time collaboration across different locations.

Companies that adopt cloud-based design tools like Figma are seeing major improvements in how they work. Faster workflows, better collaboration, and quicker time-to-market are just a few of the benefits Indian businesses are experiencing.

Great design goes beyond how things look—it’s about creating meaningful connections. Indian businesses are using design to build trust and loyalty with their customers, making their digital experiences stand out in a crowded market.