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Design-led growth across APAC

The Asia-Pacific region is fast becoming a leader in digital innovation, and design is at the heart of this transformation. Across sectors, businesses are embracing user-centred design to build experiences that aren’t just visually appealing—they’re smarter, more efficient, and impactful.

By investing in design, companies are unlocking new levels of collaboration and accelerating growth.

Curious to learn more? Download the report and discover how design is driving the future of business across the region.

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Design fuelling APAC’s growth story

The data tells a compelling story: design is driving growth. But what’s really behind this momentum?

46 percent46 percent

Supercharging growth

46% of APAC businesses have increased their investment in digital design tools over the past five years—design is powering their growth.

51 percent51 percent

Gaining the edge

51% of businesses across APAC using cloud-based design tools report a boost in competitive advantage when compared to their peers.

57 percent57 percent

Design-driven success

57% of APAC businesses using cloud-based design tools see a direct link between design and revenue generation.

Frame from Swiggy customer video - click to playFrame from Swiggy customer video - click to play
Video

Swiggy: Scaling innovation with design

Swiggy didn’t stop at food delivery—they transformed into a superapp, offering groceries and essential services. To deliver a seamless, personalised experience for millions, Swiggy turned to Figma, streamlining their design process and fostering real-time collaboration.

Link to Creating a collaborative design-forward culture reportLink to Creating a collaborative design-forward culture report
Report

How leading teams stay ahead with design

Discover the strategies behind top-performing teams in a Forrester Consulting study commissioned by Figma. Learn how design-forward teams overcome challenges, collaborate effectively, and bring better products to market faster.

FAQ: What have we learned?

57% of APAC businesses using cloud-based design tools see increased revenue. Design isn’t just about aesthetics anymore—it’s driving sales and customer loyalty.

51% of APAC companies say cloud-based design tools have given them a clear advantage over their competitors. When you combine innovation and collaboration, it’s easier to stay ahead of the game.

51% of APAC businesses using Figma report significant cost savings. By streamlining workflows and cutting out repetitive tasks, these tools free up time and resources, helping teams focus on what really matters.

With cloud-based design tools, 41% of APAC businesses are bringing products to market faster. By cutting out delays and enabling real-time collaboration, these tools help companies stay agile and responsive.

Financial services, retail, and tech are leading the charge in APAC, with design playing a central role in their growth. In fact, 72% of financial services companies using cloud-based design tools say design has directly boosted their sales.

The trend is clear: more APAC companies are investing in digital design. With 46% increasing their investment in design tools over the past five years, businesses are betting on innovation to drive their future growth.

Figma allows teams to collaborate in real time, breaking down barriers between departments and geographies. Designers, developers, and stakeholders can now brainstorm and iterate together seamlessly, speeding up project delivery and sparking more innovative outcomes .