Design as a differentiator

How leaders are prioritizing design-driven development

An IDC study into development leaders’ attitudes towards design shows design continues to be a strategic business priority for software development. In fact, the data shows design has increased in importance as leaders grapple with generative AI’s impacts.

Read the IDC InfoBrief to learn:

• How development leaders respond to increasing demands
• Why user experience has become a competitive differentiator
• Why investing in design leads to increased user retention, higher conversion rates, and increased benefits from generative AI